After someone connects to your brand, you need to stay in touch. See best practices for email drip campaigns to boost engagement and sales.
How Location-Based Marketing Attracts College Consumers
Location-based marketing is when your digital ads match a place someone visits. Learn about geofencing, push messages, and other approaches.
Keyword Targeting: Search Intent in Content and Ads
People use short phrases to find answers on search engines. You can use keyword targeting to position yourself against competing brands.
Great Marketing Plans Need Online and Offline Promotion
College students log lots of daily screen time, but real-world campaigns get attention too. Here’s how to mix online and offline promotion.
Authenticity in Marketing Connects Brands With Values
Authenticity is your brand’s ‘secret sauce.’ It signals that you understand your customers. Learn how to use authenticity in marketing.
The Complex Challenge of Marketing to Non-Traditional Students
Students include veterans, those who support families, and full-time workers. Don’t forget about marketing to non-traditional students.
Why Local SEO Is Important for Attracting Student Customers
Search engine optimization is key to helping local consumers find your business. Find out why local SEO is important in marketing your brand.
Social Media Marketing to Gen Z Is Changing Brand Promotion
TikTok and Instagram were only the beginning. New social platforms attract young users. Here’s how to keep up with social marketing to Gen Z.
Could Your Small Business Benefit From Brand Reps?
Big national brands use influencers, ambassadors, and other brand reps to connect with audiences. Your small company can tap into these programs too.
SEO for TikTok: Gen Z Is Turning to Social for Search
TikTok is an entertainment app, not a search engine. Still, Gen Z uses it to find content. SEO for TikTok can get your brand out there.