College Marketing Group, Author at College Marketing Group

4 Ways Gen Z Uses Email Differently

For Gen Z, email is almost never a formal business medium. Learn how Gen Z uses email and tailor your message to their style and values.

Brand ambassadors connect with customers at live events and online. Here are some ambassador program ideas that are sure to get you noticed.

Healthcare is often a long-term relationship, not an impulse buy. Email marketing for healthcare can be both approachable and meaningful.

The off-campus rental property business is a competitive field, but you can win if you know the right way to market student housing.

Instagram offers three main formats to reach audiences. Learn how to put the strengths of posts, stories, and reels to work for your brand.

Sounds simple, but before you can claim your piece of the college market, you need to know how college students spend money.

Email marketing consists of many types of messages. Here’s what you need to know about transactional email vs marketing email.

After someone connects to your brand, you need to stay in touch. See best practices for email drip campaigns to boost engagement and sales.

Location-based marketing is when your digital ads match a place someone visits. Learn about geofencing, push messages, and other approaches.

People use short phrases to find answers on search engines. You can use keyword targeting to position yourself against competing brands.