For Gen Z, email is almost never a formal business medium. Learn how Gen Z uses email and tailor your message to their style and values.
Instagram offers three main formats to reach audiences. Learn how to put the strengths of posts, stories, and reels to work for your brand.
Email marketing consists of many types of messages. Here’s what you need to know about transactional email vs marketing email.
Location-based marketing is when your digital ads match a place someone visits. Learn about geofencing, push messages, and other approaches.
College students log lots of daily screen time, but real-world campaigns get attention too. Here’s how to mix online and offline promotion.
Search engine optimization is key to helping local consumers find your business. Find out why local SEO is important in marketing your brand.
TikTok is an entertainment app, not a search engine. Still, Gen Z uses it to find content. SEO for TikTok can get your brand out there.
Effective marketing strategies combine many approaches. Marketing to college students means word of mouth, ambassadors, and social media.