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Blog » Articles » General Marketing

General Marketing

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Embracing the New Era of Email Marketing: How College Marketing Group is Leading the Way

Embracing the New Era of Email Marketing: How College Marketing Group is Leading the Way

The upcoming changes in email marketing regulations signal a new era of sophistication in email marketing, and CMG is leading the revolution with innovative products focused on engagement, conversion, and customer satisfaction, ensuring compliance and pioneering strategies for clients.

How to Market Student Housing: Your Essential Guide

How to Market Student Housing: Your Essential Guide

The off-campus rental property business is a competitive field, but you can win if you know the right way to market student housing.

Best Practices for Email Drip Campaigns

Best Practices for Email Drip Campaigns

After someone connects to your brand, you need to stay in touch. See best practices for email drip campaigns to boost engagement and sales.

Keyword Targeting: Search Intent in Content and Ads

Keyword Targeting: Search Intent in Content and Ads

People use short phrases to find answers on search engines. You can use keyword targeting to position yourself against competing brands.

Authenticity in Marketing Connects Brands With Values

Authenticity in Marketing Connects Brands With Values

Authenticity is your brand’s ‘secret sauce.’ It signals that you understand your customers. Learn how to use authenticity in marketing.

Could Your Small Business Benefit From Brand Reps?

Could Your Small Business Benefit From Brand Reps?

Big national brands use influencers, ambassadors, and other brand reps to connect with audiences. Your small company can tap into these programs too.

P2P Marketing: How Peers Influence Gen Z Purchases

P2P Marketing: How Peers Influence Gen Z Purchases

Peer-to-peer marketing uses trusted personal connections to reach college students. Here’s how your brand can benefit from P2P marketing relationships.

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