For Gen Z, email is almost never a formal business medium. Learn how Gen Z uses email and tailor your message to their style and values.
Instagram Posts, Stories, and Reels: What’s the Difference?
Instagram offers three main formats to reach audiences. Learn how to put the strengths of posts, stories, and reels to work for your brand.
Transactional Email vs Marketing Email: Know the Difference
Email marketing consists of many types of messages. Here’s what you need to know about transactional email vs marketing email.
How Location-Based Marketing Attracts College Consumers
Location-based marketing is when your digital ads match a place someone visits. Learn about geofencing, push messages, and other approaches.
Great Marketing Plans Need Online and Offline Promotion
College students log lots of daily screen time, but real-world campaigns get attention too. Here’s how to mix online and offline promotion.
Why Local SEO Is Important for Attracting Student Customers
Search engine optimization is key to helping local consumers find your business. Find out why local SEO is important in marketing your brand.
SEO for TikTok: Gen Z Is Turning to Social for Search
TikTok is an entertainment app, not a search engine. Still, Gen Z uses it to find content. SEO for TikTok can get your brand out there.
Marketing to College Students: 6 Sure Bets
Effective marketing strategies combine many approaches. Marketing to college students means word of mouth, ambassadors, and social media.