Goodwill is the impression customers have about you. It extends brand value beyond your products. Here’s how to tap into goodwill marketing.
Plan an Experiential Event Students Can’t Resist
Students are saturated with digital advertisements. That’s why live, experiential events can attract attention and create engagement.
Maximize Your ROI With Campus Brand Ambassadors
Campus brand ambassadors engage your most valuable target audience. Learn how a brand ambassador program can turn college students into your next customers.
Marketing to College Students: 6 Sure Bets
Effective marketing strategies combine many approaches. Marketing to college students means word of mouth, ambassadors, and social media.
Student Living Trends to Follow in 2023
‘Student living’ is the new watchword for student housing. See which student living trends can make your property more competitive.
College Marketing Group, a CollegiateParent Company, hires Chris Anderle as new President
Chris is joining the leadership team as President of College Marketing Group (CMG) with plans to redefine and substantially grow the company.